Case Studies:

All Real Nutrition

All Real Nutrition is a community of everyday athletes who use real food nutrition products to fuel an active lifestyle without compromise on taste or nutrition; and together we are on a mission to stop ocean plastic. All Real is available online, through major retailers in Ireland and most recently in the US & UK through Amazon.

When a buyer hears that you’ve been through the Food Works programme, they are reassured that you have a solid proposition and team around you. The insights team at Bord Bia really gave us the support to delve deep into our brand. We did focus groups, consumer studies and validated this research with market research reports to greater understand who we are as a brand and where we needed to go to fully deliver in our value proposition. Niall Harty, All Real Nutrition

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