Owners: Brian and Rachel Nolan
Nobó’s Frozen Goodness product is made of coconut milk and avocado and is a truly innovative alternative to ice cream . Aimed at those with food intolerances and the health-conscious, Frozen Goodness is free from dairy, gluten, refined sugar, additives, colourings, preservatives and gums.
Frozen Goodness does not compromise on taste. Although it is a ‘free-from’ product, it has exactly the same texture and taste as traditional ice cream. And it is delicious, as thousands of tastebuds will attest. In September 2014 , Frozen Goodness was named one of the Top 50 Foods in the UK and Ireland at the UK Great Taste Awards.
Rachel and Brian Nolan agree that participating in the Food Works programme has been invaluable for their business. “When we applied to the Food Works programme, our product was still at prototype stage. While we had a clear vision on where we wanted to go with Nobó, we were lacking in food experience and technical knowledge. Food Works bridged this knowledge gap and provided a huge amount of support, assistance, lectures and education in the necessary areas.”
The access to fellow food entrepreneurs and industry experts also helped Rachel and Brian develop their strategy. “They challenged our assumptions and forced us to ask hard questions about where we wanted to go with our food business.”
The Food Works network also secured Frozen Goodness an export contract to the UAE.
The standout moment for Rachel and Brian on the Food Works Programme was the first interview. “It was the first time we had ever spoken about Nobó and shared our concept for our dairy and gluten-free ice cream made from avocado. To receive a place on the Food Works Programme was a huge validation for us. Having the support and backing of Enterprise Ireland, Bord Bia and Teagasc gave us the confidence and assurance to keep moving forward with our business.”